Why do we try something for a couple of weeks and then just lose desire. In order for any program to work we have to put in the effort. Times are hard for everyone, so that means in order to sell the same product thousands of other people are selling you have to do something different from everyone else. You and Joe have the same product for the same price what will make your customer buy from you instead of Joe. In other words thousands of people are selling products on line but how many people actually send a customer an email on their birthday or anniversary or major holidays? Very few. Once the customer has bought a product from the average Joe he has forgot about that customer. The key is you don't want your customer to forget about you once he leaves your store. So as many times as you can, you want to put your name in their head. Now lets just say around Mr. customers birthday he decides to treat himself to a new pair of shoes well it just so happens you sell shoes by now it has been a year since Mr. customer has dealt with you. What are the chances he will remember you? Very slim, but if you were on your game and sent him an email with happy birthday wishes from from Bobs Boots
asking him to please remember you in all his future needs and thanking him once again for past business you just made another sale you would have normally lost. Now if you do that for just 3 people per month that is potentially an extra 36
sales per year. Be creative and APPRECIATIVE it will go along ways. After all the customer did not have to buy from you but they did, so why not let them know you appreciate it.
